Great Place for Google Advertisers to Start

Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google's marketing products. It should also prove to be a useful resource for finding ways to use Google's tools to increase the success of you campaigns. 

According to Google, the four best ways to get the most out of the site are:

1. Read up on the company's various media platforms

2. Take a ride on the "Marketing Cycle"

3. Stick it to a marketing objective, and

4. Build your personal toolkit

"We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign -- ways to sculpt your strategy, creative development, media deployment, measurement and optimization -- which together help you better plan campaigns that make an impact and deliver strong ROI," says Emel Mutlu of the Inside AdWords Crew.

The site has case studies, videos, and tons of illustrated information regarding advertising with Google online, on television, and on mobile devices. It's got calendars, a resource for Google's official blogs related to marketing, and YouTube channels.

Basically, it's an incredibly useful roundup of a lot of resources that would be beneficial for any marketer or small business looking to get started advertising with Google. Current Google advertisers will likely find additional information of use as well.

Web founder opposes ISPs’ advert plans

Plans by Internet service providers to deliver targeted adverts to consumers based on their Web searches threaten online privacy and should be opposed, the founder of the Web said on Wednesday.

‘I just want to know that when I click on a link it is between me and the Web, and the Internet service provider is not going to immediately characterise me in different categories for advertising or insurance of for government use,’ Tim Berners-Lee told a Web conference in Madrid.

‘The postman does not open my mail, the telephone company does not listen to my telephone conversations. Internet use is often more intimate than those things,’ he added.

New software called Web wise allows Internet service providers to show adverts to their clients based on their Web browsing habits instead of based on the content of a single Web page as currently happens.

Several British Internet service providers, including BT and Virgin Media, have said they are considering using the software, which is aimed at making the Web more financially profitable for advertisers.

With the help of other scientists at the European Organisation for Nuclear Research (CERN), Berners-Lee set up the Web in 1989 to allow scientists around the world to stay in touch.

The WWW technology — which simplifies the process of searching for information on the Internet — was first made more widely available from 1991 after CERN was unable to ensure its development, and the organisation made a landmark decision two years later not to levy royalties.

How to Brand Your Business

The look and feel of your Logo and Website can put lots of money in your pocket, but the way the dots connect may surprise you.

Start with the idea that your potential customers don't really know you. They don't know if you're well-established or fly-by-night. They don't know if you're honest or if you treat your customers well. They don't know if you're a solid professional.

People pick up clues from the way your logo, brochure and website look. It's human nature. Think about going to the office or to a party: You can tell at a glance if a new arrival is someone you'll want to get to know by his or her dress and body language. In an instant, you've formed your first impression.

This human habit evolved to let your human ancestors stay alive long enough to bear children. If you could tell predator from prey at a glance, you were more likely to eat and not be eaten. Today, this well-honed at-a-glance sense is used less for physical survival than for making purchase decisions.

Visual branding is about harnessing this at-a-glance sense to boost your business success. It’s about using your business’s “dress and body language” to attract more customers. Think of an amateurish, overly complicated website for a used car lot as opposed to a clean-looking one that still gets the message across. What does each website tell you about the business? At a glance, you know where would you rather shop and which business you're more likely to trust.

Trust means your future customers believe you're likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of your future customers won’t have word-of-mouth to rely on. They have to decide on their own whom to trust. That’s the mission of your logo, website or brochure, to create your business dress and body language--your visual branding.

Now take it a step further. Gaining your potential customers' trust and belief can also be called credibility. The more credibility you build, the more likely they will buy from you. The word “credibility” comes from credo, Latin for "I believe." Not coincidentally, the word "credit" also comes from credo. You can obtain lots of credit when lenders believe in you and your ability to repay. That’s not all. The money in your wallet is backed by “the full faith and credit” of the U.S. government. If it wasn't for this belief, greenbacks wouldn't be worth the high-tech paper they're printed on. So our entire economy--and your business in particular--are built on a foundation of credibility. That's how important visual branding is, and your expression of it in your logo, website and brochures.

Here are a few basics to help your business look credible:

1. Go for simplicity and lack of clutter. (Think Apple, the master of simplicity in branding.)
2. Create or demand a clean, well-balanced graphic design.
3. Use one or two basic colors that go well together, not a hodgepodge.
4. Choose one font and stick with it. You can express almost anything by using variations within a single font family: size, weight (boldness), italics, etc. If you really must, choose a second font for major headlines. But first try it with one font.
5. Coordinate a single look--design, colors, etc.--across everything you do, including your logo, website, brochures, ads and signage.

Give your business the dress and body language that will tip off your future customers so they can believe in you. Harness their highly evolved, at-a-glance sense to build instant credibility. Credibility equals credit, and that can put lots of money in your wallet.

Courtesy: John Williams founder of LogoYes.com

FREE Google Analytics Course

As Website owners and Webmasters knows that Google Anayltics is quite good tool to get the details of your Website visitor activity and behiviour. So there is some good news for webmasters and website owners to learn more about Google Analytics as Google is offering FREE Course for it and the charge for its Test is $50, but I think going through the Free Course would be good enough.

For more details click here Google Blog.

For FREE Google Analytics Course Click Here.

Have fun :)

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